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Cloud vs firewall
A dry product comparison, turned into a boxing match. It gave the post a hook people actually wanted to click.
For three years I was Securly's illustrator. I took a technical student-safety product and turned it into pictures that kids, parents, teachers and IT teams understood at a glance, across the website, emails, blog and product.
One product, four very different audiences, in schools all over the world: a 6-year-old, a worried parent, a teacher and an IT admin. The art had to explain the product to all of them without leaning on words.
Seven base colours, each with lighter and darker steps. I wrote the system up as the team's illustration guidelines, so anyone could make on-brand art.
Instead of drawing every scene from scratch, I drew buildings, trees, cars, plants and kids as separate pieces that fit together. Put a street inside a soft shape, add one kid in front, and you have a spot illustration. That one recipe made most of Securly's website and email art and kept it consistent. Every scene below is built live from those pieces. Try it.
Every brief started as a feature nobody wanted to read about. My job was to make people stop and look.
A dry product comparison, turned into a boxing match. It gave the post a hook people actually wanted to click.
The company's history told through one guy, from a stone tablet to today. The whole story reads without a single date.
IT admins skim everything. One astronaut juggling filtering, reports and Google accounts sells "it's all in one dashboard" before they read a word.
For a sensitive feature, I kept the focus on the student, not the tech, so it feels human and caring.
Securly has real people behind the serious alerts. I drew the specialist looking at a kid, not a ticket, so the product reads as people helping people.
Securly keeps working when the school laptop goes home. Two kids just hanging out, with the Securly logo on the laptop, says it without any explaining.
Every kid follows the same proportions and rules, so any two can share a scene and anyone on the team can reuse them. The turnaround keeps the main student on model from every angle.
A line-icon set for Securly's product pages, simple enough to read at a glance and built to sit next to the bigger illustrations.