Project Blastoff · Ivan Jarvis

A sci-fi rewards campaign for Supra. I was its lead illustrator, drawing everything from the crew and the collectibles to the art for the website's UI.

Lead Illustrator · Characters · UI artClient: Supra

80+Bobblenauts

45+Animated emails

15+Landing pages

30+Planets mapped

The campaign

515K+ verified players
190+ countries
10× the original six-month goal
70+ missions

It went on to become Supra's main community platform, Project Blast Off.

The brief

Supra wanted its rewards campaign, Countdown to Blast Off, to feel like an adventure, not a sign-up form. It became a sci-fi world: a crew of Cadets, weekly missions, reward crates and collectible Bobblenauts.

My role

As Lead Illustrator I shaped the look and feel together with the art director, and drew the crew and Bobblenaut characters, the mission and crate art, the weekly animated emails and the UI art assets for the website.

How I worked

Every week shipped a full drop: a new planet, the mission that went with it, a reward crate with three to five new Bobblenauts, and the emails and social graphics to launch it. Over the campaign it added up to 30+ planets and 80+ Bobblenauts in one consistent style.

Collectibles

The Bobblenauts

Bobblehead crew members people unlocked from reward crates. I designed 80+ of them, three to five a week, each with its own costume, props and personality. Vendi3000, the campaign's vending machine mascot, handed them out.

Run the belt with the arrows, or tap a Bobblenaut to flick its head.

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Vendi3000, the red vending machine robot, holding up a sticky note

Tap the note for sketches

Weekly emails

A new crate, every week

Every crate drop was announced with a short animated email. I illustrated and animated each one, often as a nod to a film or game the audience loved.

Vendi3000 holding out a glowing reward crate next to an LFG neon sign — Vendi delivers

Red in a biker suit beside a crate and a red motorbike with Robbie in the seat, a nod to Akira — Neo crate

Red cycling across the full moon with a crate in the basket, a nod to E.T. — Moon ride

A crate parachuting down into a stormy sea between rocks — Sea drop

A crate overgrown by a friendly tree creature, a nod to Groot — Overgrown

A red dragon coiled around a crate with seven glowing orbs, a nod to Dragon Ball — Seven orbs

A cat riding a crate across space on a rainbow trail, a nod to Nyan Cat — Rainbow run

A crew member in a VR headset scanning a crate on a big station screen — Station scan

A crate stamped Supra Express next to a spilled can of slime soda, a nod to Futurama — Express delivery

Astronaut running toward a launching Supra rocket — 24 hours to launch

Red astronaut passing a crate to a small robot in space — Red and Robbie in orbit

Caped astronaut standing beside a hovering crate at sunset — The bounty hunter

Two armoured crew and a robot guarding a crate — Drop squad

Astronaut riding a crate on a wasteland car — Desert run

Astronaut planting a Supra flag on a cliff — Red horizon

Two robots tangled in string lights — Holiday crate

Green alien doing yoga next to a crate — Yoga alien

Crate and jetpack astronaut flying through space — Crate incoming

Mini game

Robbie's run

Starcade was the campaign's arcade, where players ran mini games for a shot at Bobblenauts, merch and real-life prizes like laptops. I designed and built this runner for it: Robbie's run, jump, duck and crash animations, the alien, orbs, glowing mushroom power-up and a four-layer parallax planet.

Turn your phone sideways for the biggest screen.

Click the game, then Space to jump (again in the air for a jet boost), ↓ to duck, M for sound, F for full screen.

Tap the game to jump, tap again in the air to boost. Use the full screen button in the corner for a bigger view.

Landing pages

Illustrated landing pages

Hero illustrations, animated heroes and the art for a full dashboard, for Supra's campaign and launch pages. Pick a page, or let them play.

Cockpit dashboard: rank badge, stars and referrals, a rocket progress screen, a throttle, a radar of referrals and a pizza oven

Astronaut crew crossing a stormy sea in a glowing boat under a Supra flag

Red astronaut swinging a pickaxe on an asteroid full of glowing crystals and crates

Vertical space map of more than 30 planets, from a space station at the top down past an alien planet, a black hole and a slime world to a little red farmhouse on a floating island

Red astronaut with hands on hips looking at a rover under a sky of moons

Winners page: a red astronaut riding a rocket above the headline Thank You for Joining Us on this Journey

Red panda chef grilling in a backyard under a rainbow, with the page headline above him

Merch and print

The campaign's characters on things people could keep: a full kit for Supra's New York week, a shirt for Consensus in Austin, embroidered crew patches and die-cut stickers.

New York 2025Shirt, card deck and the kick-off party invitation for Supra's New York week.